Do Job Titles Mean Anything Anymore?


Matt Casey, head of Matt Casey Career Coaching in Cambridge, Mass., explained that a title such as “marketing manager” is too vague in an age when clients want to know what you do and recruiters might be seeking a certain type of talent. A better description would be “product marketing manager in women’s health and diagnostics.”

“The nature of work has changed,” Casey said. “Things are much more specific. Something like a ‘social media expert’ doesn’t tell me anything.”
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